If done properly, creating a brand starts with defining the brand position. A unique position van yield a unique competion advantage. Questions that are raised in a positioning course: Which target groups do I serve? Who is the competition? How do I want to set myself apart from the competition? Do I have the means to do so? Positioning with Engine... More
The identity of a brand or company is defined by two important elements: the conceptual identity and the visual identity. The conceptual identity is... More
If your desired brand identity is completely lined up with the perceived identity, this may not be the service you are looking for. But if you suspect a gap, Engine can reveal it for you. The Brand Quickscan focuses on finding the strengths, the blind spots, and the gap... More
Brands
